For California Consumers
This California section supplements the Privacy Policy and applies solely to California consumers (excluding our personnel).
The Table below describes how we process California consumers’ personal information (excluding our personnel), based on definitions laid out in the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA").
Not all of the items listed in the Table below are relevant to you . For example, we do not collect Social Security numbers from our users, but we may collect this data in the course of evaluating a job applicant.
Categories of personal information collected over the 12-month period prior to the effective date of our Privacy Policy | Sources of collection over the 12-month period prior to the effective date of our Privacy Policy | Categories of third parties with whom the business shared or disclosed the personal information for a business purpose over the 12-month period prior to the effective date of our Privacy Policy | Business or commercial purposes for which the personal information was collected over the 12-month period prior to the effective date of our Privacy Policy (in addition to the purposes listed in the Privacy Policy) |
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Identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, and other similar identifiers |
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Signature, physical characteristics or description, state identification card number, education, bank account number, credit card number, debit card number, other financial information, and medical information |
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Characteristics of protected classifications under California or federal law, such as race, color, national origin, religion, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, disability, citizenship status, and military and veteran status |
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Commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies |
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Biometric information |
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Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements |
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Geolocation data, including precise geolocation information |
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Audio, electronic, visual, and similar information |
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Professional or employment-related information |
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Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
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Contents of your messages on our services |
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Some of the information we collect also constitutes “sensitive personal information” under the CCPA, including information that reveals your social security, driver’s license, state identification card, or passport number, precise geolocation, racial or ethnic origin, sex life or sexual orientation, religious or philosophical beliefs, biometric information, and contents of your messages. We do not use sensitive personal information we collect for purposes other than providing and improving our services to you and protecting our services and our community, and we do not use sensitive personal information to infer characteristics about you.
As described in Section 5 of our Privacy Policy, we may publish ads about third-party advertisers’ products and services on our service and publish ads promoting our own service on third-party sites and apps. To help improve the relevance of these ads, we may allow third parties to collect information about you through cookies and similar technologies or disclose information to them. While we do not sell your information for money, under California law, these activities may constitute “sharing” or “sales” of personal information. You can opt-out of these activities as explained below. Such activities involve collecting the following categories of personal information and sharing them with the following categories of third parties:
Categories of Personal Information | Categories of Third Parties |
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We do not knowingly “share” or “sell” information about individuals under 16, and you must be at least 18 years old to use our services.
How Long We Retain Your Information
We want the connections you make through our service to last forever, but we keep your personal information only as long as necessary for legitimate business reasons and as permitted by applicable law.
If you decide to stop using our services, you can close your account and your profile will stop being visible to other users. Note that we will close your account automatically if you are inactive for two years.
Following account closure, we delete your data, as laid out below:
- To protect the safety and security of our users, we implement a safety retention window of three months following account closure or up to two years following an account ban. During this period, we keep your data to investigate unlawful or harmful conducts. The retention of data during this safety retention window is based on our legitimate interest as well as that of potential third-party victims.
- We maintain limited data to comply with legal data retention obligations: in particular, we keep transaction data for 10 years to comply with tax and accounting legal requirements, credit card information for the duration the user may challenge the transaction, and “traffic data” / logs for one year to comply with legal data retention obligations. We also keep records of consents members give us for five years to comply and evidence our compliance with applicable law.
- We maintain limited data on the basis of our legitimate interest: we keep customer care records and supporting data as well as imprecise location of download/purchase for five years in support of our safety efforts, to support our customer care decisions, enforce our rights and enable us to defend ourselves in the event of a claim, profile data for one year in anticipation of potential litigation, for the establishment, exercise or defense of legal claims, and data necessary to prevent users who were banned, for as long as necessary to ensure the safety and vital interests of our members.
- Finally, we maintain data on the basis of our legitimate interest where there is an outstanding or potential issue, claim or dispute requiring us to keep data in particular if we receive a valid legal subpoena or request asking us to preserve data (in which case we would need to keep the data to comply with our legal obligations) or if data would otherwise be necessary as part of legal proceedings.
Where and as legally permitted, we may maintain and use data that, by itself, cannot identify or be attributed specifically to you for the purposes described in this Privacy Policy, including to improve our service and create new features, technologies, and services and keep Match Group services safe.
California Consumer Privacy Rights
Sales/Sharing Opt-out: You have the right to opt-out of any “sales” or “sharing of your personal information we may engage in. To exercise this right, please visit the “Your Privacy Choices” link in the footer of our website and in the Settings menu of the app and set the “Sale or Sharing of Personal Information” toggle accordingly
Know/Access: You have the right to request to learn more about the personal information we process about you and the right to request a copy of the specific pieces of personal information we have collected about you.
Correction: You have the right to request that we correct inaccurate information we hold about you.
Deletion: You have the right to request that we delete the personal information we have collected from you.
Non-Discrimination: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment.
How to Submit a Request: We want you to be in control of your information and give you tools and options to access, correct, and delete your information. See Section 8 of our Privacy Policy to learn more about how you can manage your information.
You can also submit a request directly to us. To submit an access, correction, deletion, or opt-out request, click here or contact us using the information available in Section 12 of our Privacy Policy. To help protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or complying with your request. For example, submitting a request while logged into your account may be sufficient for verification, but sometimes we may ask you to provide proof of identity. You may also use an authorized agent to submit your request. If you do, we may ask for evidence that you have provided the agent valid power of attorney or other written permission to submit requests on your behalf, and we may also take steps to verify your identity. If you are an authorized agent seeking to make a request, please contact us as described above and include proof of your authorization.