Justin’s Story
When the love of my life dumped me after college, I was devastated. I turned to technology to meet new people, creating Hinge in the process. The app was built to help people find love, but over time, we added features just to keep up with our competitors. We were neglecting the challenge I first set out to solve, and people were burnt out on spending hours on their phones with little to show for it. Turns out, everyone carrying around a tiny, addictive supercomputer is great for dating apps—not necessarily for dating.
When my college sweetheart gave me another chance, I was inspired to refocus on that original challenge—and decided to rebuild Hinge from scratch.
We stopped valuing engagement for the sake of engagement. Instead, we built ways to make better matches and start meaningful conversations. And we held every decision to one standard: Would it lead to more great dates? The result is Hinge as we know it today.
The Drum
June 21, 2021Rather than a gamified UX...Hinge encourages users to build detailed profiles and include answers to playful icebreakers to facilitate engagement.
The Telegraph
April 18, 2021Love was hard work, so Hinge would be too, deterring lazy daters by demanding detailed profiles.
GQ
April 11, 2021Many dating apps are more popular for arranging a quick, ahem, rendezvous. Not so Hinge.
